Horror Film Trailers Analysis

In class we analysed the trailer: 'Amytiville: The awakening'

we analysed it like so:

CAM SAMC: there were a lot of close up and mid shots so that the mood could continue to be suspenseful and reach climatic points. The camera movement were slow and steady at first to show an illusion that it was another type of genre. 

Editing: The titles had animation to add a creeping up affect to it.   Plethora of transitions (fade to black) which fastens the pace of the trailer

Light: The lighting was mostly medium tone or low key lighting even at the bit where the trailer is portraying itself as a dramatic genre.

Codes and Conventions: Examples in the trailer such as the curtain moving and dolls are typical conventions of a horror and it is the mystery of the unknown.

Representation: In this particular trailer, the main character is not represented as being innocent through MES (costume being black) but is later on represented this way when her costume changes and she becomes a victim.

Audience: I would believe this trailer to be a 15 for both male and female but would also appeal to 24-35 age range

Institution: The film has been produced by the producer of Paranormal Activity, Insidious and Sinister which accesses an inherited audience from audiences who enjoyed this film. It would also appeal to audiences who like the producer. It was distributed by Dimension Films which has a lot of involvement in Horror films so audiences would feel satisfied in that they are able to deliver a Horror based film